Archive for April, 2011
Easily the most well-known of the Chinese regional cuisines, Cantonese cuisine comes from the region around Canton in Southern China. Simple spices and a wide variety of foods used in cooking characterize Cantonese cuisine. Of all the Chinese regions, Canton (Guangdong province) has the most available food resources. Its proximity to the sea offers a veritable marine cornucopia to be added to its dishes, making possible such delicate matings as Seven Happiness, a dish that includes shrimp, scallops, fish and lobster along with chicken, beef and pork. The light, delicate sauce, quick cooking and subtle spicing allows the natural flavors to shine through rather than being overwhelmed and blending together.
The spices used in Cantonese cooking tend to be light and simple: ginger, salt, soy sauce, white pepper, spring onion and rice wine. For many who are used to the more rich, spicy and complex flavors of Hunan and Szechwan cooking, Cantonese cooking may seem bland – but the subtle blends of flavor and aroma are created by the hand of a master chef.
All Chinese cuisine takes far more into account than the flavor of a dish. Chinese cooking is a presentation of texture, color, shape and aroma with even the name of the dish contributing to its overall presentation. In true Oriental fashion, a meal is poetry, with every part of it contributing to the overall effect. Chinese courtesy demands that a guest be treated with honor, and to present a guest with anything less than perfection is the height of rudeness.
As an honor to guests, freshness is one of the ultimate ‘ingredients’ in Cantonese regional cooking. In many restaurants, guests can choose their meal from a seafood tank in the dining room. It’s not unusual for a patron to be brought a live fish or crab at the table as proof of the freshness of the meal about to be prepared. Vegetables are likewise fresh, crisp and sweet, and the quick cooking methods preserve each flavor separately to play against the others.
Light sauces with subtle seasonings bring out the natural sweetness of seafood – but the Cantonese chef will only use the very freshest seafood in those dishes. For ‘stale’ seafood, Cantonese cuisine offers thick, spicy sauces meant to mask the characteristic odor of fish. Pungent/sweet dishes like sweet and sour butterfly shrimp might be served this way.
There are few Cantonese desserts that are indigenous to the region, though many restaurants serve a mango based pudding or tapioca. Most meals are served with plain boiled rice, and accompanied by either tea or rice wine.
Wherever in the world you are, you’re likely to find restaurants that serve Cantonese cuisine. It has been carried across the world by emigrants from the Quangdong province, and its light, delicate flavors are easy on the Western palate. To truly appreciate it though, takes more than the taste buds. Cantonese cuisine is a treat for the eyes and the nose as much as for the mouth. Appreciate it.
The title of this article is disturbing. The concepts of Organic and Fair Trade are very important to building (rebuilding) a sustainable society. The good news is that the certifications are not mutually exclusive and actually complement each other nicely.
First, a word about certification. In our current market, third party certification is essential to both organic and fair trade. As the market for both fair trade and organic grows many businesses would rather change the definition than to change their practices. We are seeing this now in the fair trade coffee market place. As time goes on a search for fair trade coffee is more and more likely to turn up non-certified “fair trade” coffee, which is most likely just a marketing rouse to attract ethical customers. In a recent search of ebay for fair trade coffee 90% of the results were not third party certified, and upon further examination most looked very suspect. We have seen this already in the organic market. How many products marketed to organic consumers are actually certified? Companies have greened their names but not their practices. Without non-biased third party certification of organic or fair trade we are left to trust self interested parties who will only profit from that trust. So look at the labels a product caries, look into the requirements of that certification and make an informed decision. Know what labels you trust and know the ones that you feel are deceptions. With fair trade Transfair is currently the only certification agency, so look for the fair trade label.
The concept of growing organic is essential to the preservation of our environment. Herbicides, pesticides and fertilizers seep into the ground polluting our groundwater and it also runs off the fields and into local water resources. When forest are cleared for the planting of fields much of the topsoil is eroded and transported in nearby streams to the nearest lake where it deposits the sediment, filling up the lake. Working with the environment to prevent this erosion, organic coffee farmers preserve the fertility of the land by growing coffee in the shade, where coffee was meant to grow. This shade grown coffee provides the migratory birds with habitat and is thus called bird friendly. The concept of organic goes beyond protecting the environment and extends to protecting the the people who work in the fields. Many of the chemicals used in farming have been shown to cause cancer as well as many other health concerns. These concerns are multiplied when a person is repeatedly exposed to the sprays, like the farmers. How many lifelong farmers labored to provide our society with food and are now suffering from cancer (my grandfather is one of them)? Some studies have shown that organic methods even protect those who eat the fruits(even after they are washed), and also protect locals who drink the water.
Fair trade certified works in the opposite direction. First it ensures that the people are being paid and treated fairly. When it comes to fair trade coffee certification, “fair” has an objective definition through the certification requirements of Transfair. The coffee farmers are paid a fair trade premium (currently $1.26/lb) to ensure that they have money to invest in their community infrastructure. The money supports the families through health care, education, and through providing the needed capital to improve equipment and methods of harvest so that they can compete in the open market. Fair trade goes beyond community and family support and extends to protecting the environment. One of the requirements of fair trade certification it that a premium is paid for organic coffee, currently a full 15 cents more per pound than just regular fair trade. Many fair trade farmers have switched to organic methods and are now actively restoring the rain forest in order to receive this premium. They are not doing so grudgingly either, they understand that the rain forest is their heritage and want it to be restored. They don’t want to expose themselves and their families to toxic sprays when they can make a living otherwise. This explains why more than 80% of coffee certified as fair trade is also certified organic.
So why ask the question which is better when you can have both? Well there is plenty of coffee out there labeled as organic but not fair trade. The environment is being destroyed by some farmers out of what is seen as economic necessity. Organic is great, but by itself it is not sustainable, we must ensure that the people who grow it are properly compensated otherwise they are put in an economic position which lends itself to decisions with negative environmental consequences. Families that provide us with quality organic products deserve financial security. Fair trade does not compete with organic but it does make sure it is fiscally sustainable for the producers, thus ensuring future supply in our current economy..
This is why the fair trade model works. First it ensures the financial security of the farmers through fair prices, access to non-predatory loans and capital needed to market and sell their goods. Then it guarantees them a premium for environmentally friendly practices, which many times leads to conversion of conventional fields to organic. This model has been working for coffee and has now expanded to tea, chocolate and even some tropical fruits.
The results of fair trade have been amazing:
* Organic methods are being used and taught
* Community infrastructure is being built/rebuilt
* Clean water
* Erosion control
* Children in school
* Quality products through quality methods
* Adult education
* Secure families
* and sustainability
Next time you buy organic coffee or tea make sure it is also fair trade certified by Transfair. Request that your local grocer carry fair trade fruits when they are available.
A consumer revolution is taking place in India as people change their eating habits and shopping patterns. While fresh foods have long been a staple, more people are putting a premium on speed and convenience. Supermarkets and shopping malls are cropping up everywhere, and sales of consumer-ready frozen foods are burgeoning, from ice cream and frozen entrees, to vegetables, fruits, sea foods and meats.
To meet this rising demand, manufactures and retailers of temperature sensitive products must move their perishable foods quickly, while emphasizing quality, safety, reliability, and traceability. This is a real challenge in a country where the cold-chain infrastructure still needs a lot of work to be done. India’s cold chain infrastructure is fragmented, under funded, and scrambling to keep up with soaring demand. The need of the hour is to address these concerns immediately.
The frozen food distribution is still not stabilized as most of the companies are still finding it difficult for service and are adopting the most rudimentary method of delivery of frozen/chilled foods to the trade. This, basically means that the integrity of the cold chain is being compromised. However, at this moment, the focus seems to be on survival and most of the companies are first interested in building volumes before they can provide high-class facilities for distribution of frozen/chilled products.
We at SNOWMAN, are now looking at expanding our network in terms of scale and reach if we are to compete at the domestic or international level. Our focus is to provide every requisite cold chain related solution to the customers but seeing the opportunity in F&V sector, definitely our focus would be more towards fruits and vegetables sector in the days to come along with new avenues like temperature controlled pharmaceutical products etc.
We are eagerly watching the prospects of large corporate like Reliance, Bharti, Aditya Birla Group, Mahindra & Mahindra , TATA and ITC etc to formulate and implement their retailing plan which will immensely benefit the cold chain industry. In my opinion, the cold chain industry will automatically grow as soon as the organized retail starts fully in place. All other difficulties will get resolved in due course of time. However basically what we need, is the consumer walking into a retail store and looking for chilled/frozen food products. This is the day when the cold chain industry will start moving forward and we have already seen the glimpse of it.